MOHANAPRIYA S
DIGITAL MARKETING
Profile summary
3 years experienced Digital Marketing specialist adept at developing and implementing marketing strategies to advertise and promote products & services. Highly skilled in orchestrating & optimizing processes to increase the overall efficiency of the organization. Proficient in coordinating with the cross-functional teams to deliver the projects within a stipulated time while ensuring optimum customer satisfaction.
Career highlights
Enhanced Brand User Participation: Created and implemented engaging social media content on Facebook and Instagram, leading to enhanced brand recognition and active user participation.
Improved Online Presence Visually: Designed and developed a visually appealing, informative and improving the company's online presence.
Key skills
Professional experience
A multinational public relations and communications firm, headquartered in Salem City with an employee base of 120 + professionals and four branches in all over TamilNadu. Google Ad Keyword, Google Contributing to the effectiveness of online advertising by actively managing and refining Google Ad keywords to maximize campaign impact and drive targeted results.
- Enhanced brand recognition and fostered active user participation through the creation and implementation of engaging social media content on Facebook and Instagram.
- Improved the company's online presence by designing and developing a visually appealing and informative website.
- Effectively managed the company's Google page to successfully increase online visibility and customer engagement.
- Developed and maintained a strong profile image, quotations, and creation of a professional visiting card to establishing a professional image in the market.
- Organized SEO analysis and prepared performance reports to evaluate marketing effectiveness, offering strategic recommendations for improvement.
- Orchestrating SEO and keyword optimization by ensuring 100% accuracy while translating technical concepts
- Aiding in content writing for the website, blog, social media, and sales & marketing collateral.
comprehensive tech solutions company offering services in website development, digital marketing, custom software development, mobile app development, and e-Kalaiva AI. Strategic Branding & Plan Development Advertising & Social Media Campaigning
- Conducted research to upgrade strategic branding initiatives while developing a marketing plan for print & social media
- Administered market research to identify branding opportunities and track media coverage
- Implemented various Search Engine Optimization (SEO) strategies to improve website visibility and increase organic traffic
- Managed and regularly updated website content to ensure accurate and current information was available to users
- Developed and implemented successful social media content strategy for Facebook, Instagram, and WhatsApp, leading to a significant increase in engagement
- Upgraded and maintained all internal communication systems while promoting brand image on social media platforms
Education
Course Modules:• Fundamentals of Marketing | Digital Marketing Metrics and Channels | Designing and Building Web Presence ○ Social Media Marketing | Search Engine Optimisation (SEO) | Web Analytics | Defining a Robust Digital Marketing Strategy ○ Content Marketing Specialisation | Marketing Data Identification and Collection | Marketing Communications